Complete size sets
A campaign rarely runs in one size. Display networks use a handful of standard sizes, and social platforms add square, portrait and vertical placements. Each one needs its own layout, because a design squeezed into a 320 x 50 banner can't hold what a 300 x 250 can.
| Placement | Common sizes |
|---|---|
| Display | 300 x 250, 728 x 90, 160 x 600, 320 x 50 px |
| Social feed | 1080 x 1080 and 1080 x 1350 px |
| Vertical | 1080 x 1920 px |
Variations for testing
We usually make two or three versions of the main ad, changing the headline or the image, so you can see which one performs. Tell us how your campaign is set up and we name the files to match.
Platform and industry rules
Ad platforms limit file sizes, text and some claims, and some industries have their own advertising rules. Tell us your platform and industry, and send any rules you already know apply. We design within them, and you stay responsible for the claims in your ads.
Questions
Do you run the campaigns?
No. We design the ads; you or your ad manager run the campaigns.
Can you make animated ads?
Simple animated GIF or HTML5 banners may be possible depending on the platform. Ask in your brief and we will say what fits.
Need something designed? Tell us what it is, where it will be used and when you need it.
Request a quote